Cute and Kawaii

Cute and Kawaii Trends in Tokyo and Japan.

Pokemon Room - Bed

Pokemon Room by Mimaru

Make your stay in Japan extra special by staying in the Pokemon Room, a new Pokemon-themed suite at the Mimaru Hotel in Tokyo and Kyoto.

Harajuku Kawaii Zoo Capybara

Harajuku Kawaii Zoo

Cuddle with many different cute animals, including a capybara and a hedgehog, at the Harajuku Kawaii Zoo.

Pikachu Sweets by Pokemon Cafe

Pikachu Sweets by Pokemon Cafe

Big news for Poke-food lovers: Pokemon Cafe is starting a takeout sweets store called Pikachu Sweets this winter, inside the Pokemon Center Mega Tokyo!

Shiro-hige’s Cream Puff Factory

Tucked away in a quiet residential neighborhood, Shiro-hige’s Cream Puff Factory sells adorable Totoro-shaped cream puffs.

Yanaka Shippoya's Tora donut

Yanaka Ginza

Yanaka Ginza is a retro shopping street near Nippori station that is known for its cat-themed stores. It’s not big, but if you like cats, you’ll love it.